Our Management

	Brian Caffyn, Chairman
	David Brochu, President & CEO
	John Kerastas - VP, Marketing

Brian Caffyn, Chairman

Mr. Caffyn has a strong personal interest in developing environmentally friendly renewable energy, which has resulted in a dedication to uncovering new technologies, business models and financing that rapidly expand the deployment of renewable energy. To that end, Mr. Caffyn is the Chairman of UPC Solar, Solar Integrated Technologies, Wind City Oil and Gas and was the founder and inaugural Chairman of UPC Wind (now firstwind^SM). In addition, Mr. Caffyn is also Managing Partner of UPC Capital Partners and UPC Energy Partners. He spent the first part of his career in project financing for wind, cogeneration, hydro, solar, geothermal, waste-to-energy and biomass energy projects with GE Capital, Heller Financial, Inc., and several private companies. Mr. Caffyn personally oversaw the establishment and construction of the largest wind energy company in Italy — Italian Vento Power Corporation. Mr. Caffyn received a BA in Finance and Quantitative Methods from Babson College in 1981.

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David Brochu, President & CEO

Mr. Brochu has over twenty years experience in providing leadership to start-up companies. This includes identifying market opportunities, raising capital, creating high-performance organizations and nurturing new technologies into mature products. Prior to being appointed CEO, Mr. Brochu was Senior Vice President, Commercial Development and responsible for developing the industrial and education markets. Before joining UPC Solar, Mr. Brochu was Executive Vice President of Acumence, a business intelligence software company, with responsibility for the company’s sales, marketing and business development activities. Prior to joining Acumence, David was Vice President of Sales and Marketing for SmartSignal Corporation, a provider of predictive maintenance software to the manufacturing, power generation and transportation industries. Mr. Brochu has also been Director of Sales at Wonderware Corporation, a division of Invensys and leader in industrial automation software. Mr. Brochu holds a Master’s of Science in Mechanical Engineering from Stanford University, and a Bachelors of Science in Mechanical Engineering from Texas A&M University.

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John Kerastas - VP, Marketing

Mr. Kerastas is responsible for all marketing programs as well as leading the company’s solar module procurement task force. His marketing responsibilities include landowner outreach programs, collateral, press relations, trade conferences, webinars and website support among other projects. Immediately prior to UPC Solar, Mr. Kerastas was the Director of Marketing at SmartSignal Corporation which provided a predictive maintenance solution to the power generation industry. Mr. Kerastas was also a SVP Account Director at Leo Burnett, a multi-national advertising agency. This included a seven year stint in Japan as part of the management team for Leo Burnett K.K. – a joint venture advertising agency based in Tokyo. Mr. Kerastas graduated from Michigan State University with a B.A. and M.A. in Communications. He is the current Chair of the “Solar” track at the Electric Power 2009 conference.

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